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Register for Ride The Lights 2017 to win BIG!

Every year, thousands of people get on their bikes to take part in the annual Ride the Lights extravaganza. For one night only on August 29, Blackpool Promenade will be closed to traffic and you can get a sneak preview of the world-famous Blackpool Illuminations.

Plans are already underway for this year’s event and we’re asking you to register for the event to keep up-to-date on news about Ride the Lights and once you do so, you will be automatically entered into a prize draw where you could win a pair of children’s bikes plus a £200 gift voucher, courtesy of Smyths Toys Superstores.

It’s simple, just go to  and complete the registration form.

One lucky winner will be drawn at random on 1 August 2017 by VisitBlackpool.

The lucky winner will receive two children’s bikes selected by Smyths Toys Superstores along with a £200 gift voucher to be spent in-store.

As well as getting the chance of a first look of this year’s Illuminations ahead of Switch-On, there is a whole host of entertainment at the Ride the Lights hub located on the Tower Festival Headland opposite The Blackpool Tower.

Blackpool Pleasure Beach will once again be taking part in the event, giving riders the opportunity to cycle through the park where they will be greeted by live music and costume characters.

Cllr Gillian Campbell, Deputy Leader of Blackpool Council, said: “Ride the Lights is always extremely popular, every year more visitors flock to the resort to take part in this annual event.

“By encouraging people to register for the event, we can keep riders up-to-date with our plans for the 2017 event and if that’s not a good enough reason to register, you could be in with a chance of winning this fantastic family prize.”

Keep checking for updates and to find out what else is happening throughout the summer here in Blackpool.  Why not make a short break of it and book your accommodation package!

Click on the link to view the 2017 Blackpool Destination Guide.

View Smyth’s Toys Superstores full range of bikes here:

Terms and conditions

  1. The two children’s bikes will be chosen at Smyths Toys Superstores’ discretion
  2. A £200 Smyths Toys Superstores gift voucher will be redeemable for the winner to purchase bikes or alternatively, the winner can spend it on any item in the Smyths Toys Superstores product range.
  3. The children’s bikes will be chosen by Smyths Toys Superstores and available for the winner to collect at their nearest Smyths Toy Superstores.
  4. The £200 voucher can only be used in store at any Smyths Toys Superstores within the UK and is not redeemable online.
  5. Prizes can be collected from the winner’s nearest Smyths Toy Superstores.
  6. The closing date for the competition is the 1st August at which point a winner will be chosen at random and notified within seven days.
  7. There is no cash alternative and the prize is non-transferable.