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What Would You Pay For Great Drama?

The Grand Theatre is trialling an exciting new Audience Development project, the first of its kind at the Blackpool theatre, asking customers “what would you pay for great drama?” on its opening performance of English Touring Theatre and Shakespeare’s Globe Eternal Love on Tuesday 11 March.

The Grand wants to offer everyone the opportunity to enjoy great drama in the Victorian Grade II* listed theatre.

Grand Theatre Marketing Manager Andrew Howard said,

“The Grand is committed to bringing quality drama productions from highly esteemed companies to Blackpool. We hope that this new initiative will help many more people enjoy a night at our lovely theatre.”

So how will it work? Customers can book tickets for the opening night of Eternal Love by calling up the Box Office or booking in person at the theatre (tickets can’t be booked online for this particular performance). After the performance, the customer decides what price they feel the performance was worth by paying a sum of their choice upon exiting the auditorium. These contributions will go towards programming more quality drama in the future.

Eternal Love is more than just a beautiful love story. It tells the story of a wild, ill-fated affair between philosophy teacher Abelard and his student Heloise, and the controversial and radical views which led them to question key figures and beliefs of the day.

With a dynamic, fast-moving storyline, stunning costumes, terrific live music and fiery philopspical debate, Eternal Love sees history burst into life in this energetic, refreshingly comic production…it’s a must-see!

This production of Eternal Love marks the inaugural tour of the National Touring Group (NTG), a consortium of 8 major venues (including The Grand) across the UK which aims to bring high quality and ambitious theatre to areas of the country that fundamentally rely on touring for their arts provision.

Performed in 2006 and 2007 to great acclaim at the Shakespeare’s Globe Theatre, the NTG’s Spring 2014 tour of Eternal Love will see the original creative team re-unite to bring this much lauded love story of Abelard and Heloise nationwide.

The production, written by esteemed English playwright Howard Brenton (Spooks, Anne Boylen) will be directed by John Dove, designed by Michael Taylor and composed by William Lyons – all of whom are reuniting after their work on Anne Boleyn in 2012, which also made a week-long appearance at the Grand Theatre to universal acclaim.


Eternal Love

 “What would you pay for great drama?”

ONLY available on Tuesday 11 March at 7:30pm

Book by calling 01253 74 33 39 or book at the Grand Theatre

Box Office.

Eternal Love is on at the Grand Theatre until Saturday 15 March 2014.

Pricing for all other performances

Adults £20.00, Full time students and children £11.00,

Groups 20+ £9.50, 50+ £8.50

In line with legislation our £1.50 booking fee is now INCLUDED in all stated ticket prices. The Grand Theatre has an ‘open’ policy regarding the fees that is charges and what they are for. 

Call Box Office on 01253 74 33 39 or visit